HOW GOOGLE PENGUIN AFFECTS WEBSITES AND HOW TO FIGHT AGAINST HIM.
Lately in the world of web design is often mentioned Google Penguin update, others may have heard of it, and most of the webmaster and felt his influence on their websites.
The meaning of Google Penguin updates to punish sites that use SEO techniques to tricky way just to take up better positions on search results. There are some things here that play a major role ...
First Onpage SEO. If you over-use your main keyword in the title, H1 tags, meta tags, etc. sidebar. Google will analyze it and repeat on the ground that will penalize - penalize sites. Google requires everything to be natural and that the keywords used sparingly on the site. Whether you want to or not from now you will have to adjust to the rules of the game that Google dictates, if you want to achieve high positions in search results.
If you do not want to customize Google have the ability to opt out of it (which is not a very smart solution) and to do optimization for Yahoo and Bing, which do not take into account all these factors and allow to use techniques the way you want to achieve the desired results.
2nd Anchor text of your incoming links. Long is a general rule that if you want to rank well for certain keywords only need to use them in the text of the link, but that's changed. Google now checks the distribution of text links that you used in Offpage SEO site optimization and asked to remove the unnatural inbound links. So if your site is reported to Google Webmaster Tools and Google detects unnatural distribution of links, you will get a message that your vegetable links unnatural and that it needs to fix. The problem is this, natural links should not always have an anchor text, some of them should look like http: //www.vašsajt.com. Anchor text should also be varied to be natural links, ie. To use different keywords in the links that lead to your site.
Many people offer various solutions and recipes how exactly should be done to build links, but our advice is to not listen to any of them. If any of them really has a secret formula for dominance in the search certainly would not share with you, but would he used and applied on its website. The most important thing is to get hold of basic guidelines defined by Google and therefore do many tests to determine which strategy works best links for you.
So how can win GOOGLE PINGVIN?
As we just said no one will share with you the exact formula of how to achieve this. What we generally recommend that you do not try to remove your old links, because it could take years. Instead, start to build new links and abide by Google's rules of distribution. Ideally if I do a new link strategy, uneven distribution of links you've had will start to equalize and looks natural to Google.
Again, this is just our recommendation you do not have that you consider unless you want to. Whatever you do wish you much success in building good links and thus increase profits of your site.